Who We Are

At Sparkifico, we believe data can spark terrific content—and equally terrific results. 

We’ve been knee-deep in B2B content marketing for more than a decade—working with some of the world’s best-known brands like Adobe, IBM, Samsung, Slack, and Vonage to create thought leadership content. But we’ve spent the last several years diving deeper into original research as we’ve seen just how valuable it can be to any content marketing program. 

We’re deeply committed to helping B2B brands craft original content that people actually want to engage with and share—and will convert on. And we believe one of the best ways to do that is through credible, high-quality original research, and interviews with your thought leaders and industry experts.  

Yes, it’s an investment. But you get valuable insights into your audience and something original to say to boot. 

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We’ll help you determine the best path for creating thought leadership content that sparks engagement with your brand.

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Who we serve best

As a small research and content consultancy, our value is in providing customized survey-based research and in-depth interviews. We do this by:

  • Strategizing with you to find a compelling research-driven story
  • Helping your find credible B2B professional audiences to survey
  • Designing surveys so they deliver compelling insights
  • Interviewing thought leaders to add new sparks of insight to your content 
  • Infusing your content with originality, thought leadership, and great storytelling

Whether you’re a fast-growing startup or a marketer working for a seasoned tech brand—if you’re looking for a research or content partner who will provide bespoke service, high-quality data and content, and has proven processes to guide you, you’re in the right place.

Meet the Leadership

Becky Lawlor

Founder and Chief Research & Content Officer

Becky has over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s. Becky was first drawn to original research for its ability to perform exceptionally well on almost every content marketing metric—engagement, brand awareness, media mentions, SEO, and thought leadership—and her own love of data-driven storytelling.

Over the past several years, Becky has honed her original research skills, surveying hundreds of B2B audiences, writing dozens of surveys, and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, Becky’s goal is to ensure that every research project is tailored to deliver credible data that can fuel your content marketing goals.

Get 11 simple tips for making sure your research-based content is credible and compelling.

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11 Research Strategies To Boost Your Credibility

A how-to guide on creating trusted thought leadership content