Get valuable insights into your audience and something original to say to boot. 

Original research is the grand slam of content marketing. It’s one of the best ways to build your brand, engage your audience, and learn more about your prospects. And just one research project can provide content ideas for multiple pieces of content. 

At Sparkfico, we ensure you get credible data—and an incredible story to tell with that data. 

CREDIBLE RESEARCH positions you as a thought leader, builds brand awareness, and generates more engagement than almost any other type of B2B content marketing.

 “We recently partnered with Sparkifico on an in-depth sustainable packaging research report. We wanted to bring real thought leadership to the topic, and we’ve achieved that goal. Sparkifico worked with our internal industry experts to draw out what data would be most insightful and impactful to the industry. They also helped us find a very niche B2B professional audience, worked with us to translate the survey for a global audience, and the report they produced was, as my marketing team said, ‘absolutely brilliant.’ So far, it’s been picked up by 14 media outlets worldwide.” 

Greg Wright, Global Vice President of Sales and Marketing at Industrial Physics 

Original research helps you to…

Corner the Conversation

Build your authority with provocative thinking and data. 

Multiply Media Mentions

Uncover interesting insights from your data and spark more media attention.

Skyrocket SEO

Watch backlinks stack up from reputable sites to your original research.

Drive Demand

Use original research to fuel more downloads and more email subscribers.

 “This was our first research project and Sparkifico proved to be a great partner. They asked thoughtful questions to help us collect data that aligned with our research goals and were highly collaborative, flexible, and responsive. We walked away with not only great insights but a compelling research report that will help build our thought leadership and sell the value of our B2B services.”

Jamie McCalman, Vice President Marketing at Corporate Finance Institute® (CFI)

Our 3R Research Process: Rigorous. Reliable. Results.

Our proven process ensures you get trustworthy data and hit your goals.

1. Research Road Map

Help you identify your research goals and develop a research storyline. 

2. Audience Analysis

Gain clarity on exactly who you’ll survey and where you’ll find your audience.

3. Survey Design

Use best practices to craft a survey that will deliver impactful insights.

4. Survey Testing

Run your survey through a multi-step testing and quality control check.

5. Data Collection

Monitor the data collection process.  

6. Data Cleaning and Analysis

Validate results and provide customized analysis to dig up even more insights.

7. Key Take Away Report

Get a digestible report for your team and stakeholders that hits all the data highlights.

8. Compelling Content

Custom content based on your data that drives results.

 “Sparkifico recently conducted an original research survey for us. From helping us define the research topic and craft the right survey questions to managing the survey in the field, cleaning and analyzing the data — their work has been excellent at every step. We loved the findings that came out of the research and appreciated their additional insights into what the data means and how we could use the data to tell a compelling story.”

Heidi Bullock, CMO, Tealium

 “We were looking for a partner who could help us find a pretty niche B2B audience, and Sparkifico was the right partner for the job. They not only did the legwork to find the audience we wanted to survey, but they asked thoughtful questions throughout the research process to ensure we got the data insights we were looking for. And, we felt confident by the way the survey was designed and the quality controls in place that it was data we could trust.”

Matthew Berger, formerly Content Strategist at Stratifyd

Original Research Packages

The Research Roadmap
Get customized survey-based research and walk away with valuable data on your target B2B audience that you can use for internal decision-making or content campaigns.
Research strategy session to define your research goals
Access to B2B professional audiences
Up to 30 question/5-minute survey
Survey testing and quality control
Data collection, cleaning and analysis
Key Take Away Report
The Red Carpet Research Package
Drive the most value from your research with a complete package of lead-engagement content.
Everything in the Research Roadmap & Report package plus your choice of TWO of the following content assets:
One webinar script to promote your research and generate leads (up to 3 speakers and a moderator)
One infographic to visually highlight your data
Two 800-1,000 word blog posts based on your original research


*Audience panel costs are not included and will vary depending on your needs. 

Ready to get started?

Book a 30-minute strategy session to chat about your research goals and see if we can help.

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11 Research Strategies To Boost Your Credibility

A how-to guide on creating trusted thought leadership content